Cosmoprof Worldwide Bologna

2-6 April 2009

Like every spring, at the beginning of April we direct our steps towards Bologna in Italy, where one of the most important events in the beauty trade takes place. Cosmoprof Bologna, that celebrates its 42ndh edition this year, brings the worldwide professional beauty industry together all at one place at one time.

Where Are You Going, Beauty? This is the slogan chosen by Cosmoprof Worldwide Bologna for its 2009 communications campaign: a vigorous, innovative campaign that reflects the new direction chosen for the world’s most important trade fair. The campaign headline asks the question of where Beauty is going these days, which of course also implies where the Beauty industry is headed… and if any event anywhere in the world is entitled to answer that question, it is surely Cosmoprof.